Artists, it is time to improve your business and increase your art sales. During these down financial times consumers are limiting the number of dollars leaving their pocketbooks or their wallets, you need to re-think and readjust to this financial condition as well.
Do not depend on grants
Change the prices on your merchandise
Shop for lesser expensive art suppliers
Use different materials
Approach different markets
Redesign your inventory
Try other marketing and advertising methods
Change your commercial outlets
Your current business outlet is struggling and in need of new business advice. You will need to decide to stay and make the necessary changes or move on to another location.
I know you dearly love the friendly relationships and the years you have had with this company or gallery. But, your income has dropped. If the business changes they make does not benefit your art you will have to move to another location. Or to improve your business and increase your art sales you will need to consider changing your type of art to fit the new company changes.
Improve your business by updating and maintaining your online markets. You do need to keep up with the technical aspects of your business.
Organize, correct, and update customer lists
Use a fresh email approach to keep customers informed or to build future relationships
Keep your websites active with information which will have dedicated customers returning.
Continuously generate new customers
Analyze your merchandise keeping an inventory of what is selling and remove items not selling.
Consider networking with other artists. Like the old expression “two heads are better than one”.
Have “think tank” sessions. Let creative ideas flow. Do not worry about your art ideas being stolen.
Partner with another artist or more to review and develop new product thoughts or services.
Exchange inventive ideas and projects. Be open to constructive criticism.
Have a marketing and advertising person attend these meetings for business advice.
If possible, have gallery or commercial art owners present for product advice and services.
Enter markets which you have never done and adjust your art inventory to fit their needs and to sell your arts. There are new markets to be tapped. The artist in you can make those adjustments.
It is true that the artists are the movers and shakers of the world as they are able to satisfy current needs and bring about future products.
Improve your business and increase your art sales with eye to eye contact with people as they will bring reality to your art world. Listen to the needs and desires of new customers.
Your creativity can run dry and when it does kick that negative self into another environment of relaxation or fun activity. The release of frustration and worries will be released in an upbeat environment and you walk away refreshed ready to set the world on fire with new ideas to improve your business art sales.